This design originates from the research we conducted on the phenomenon in the express industry. We see a major transfer from manned delivery to unmanned delivery. There are three main factorsthe high volume of express and workload are leading to a climbing number in accidents; the mismatch between needs and offers has caused dissatisfaction. Nevertheless, there is an increasing need of contactless delivery in the increasing needs of the privacy.
The popularity of eCommerce leads to a high volume of express and overwhelming workload, In 2020, the volume of express delivery is 83 billion pieces, and the average daily work of express staff exceeds 8 hours. As the industry expands, the accompanied service remains more dissatisfications and unsolved needs.
“How might we simplify and improve the last mile express service to provide convenient, personalized delivery experiences?”
Through field research, we discover that many users buy daily necessities in the nearby grocery store after picking up the package so they do not have to go outside again.This becomes an extra design opportunity, by solving which we can bring more convenience.
For the last-mile delivery of the express, people tend to prioritise the efficiency and convenience, and having to go out to fetch the package themselves is really irritating. In the interview most people expect the delivery to door in the desired time. And in terms of privacy of express delivery, 4 of the 6 interviewers showed interests in autonomous delivery and express that it is better to use driverless cars to deliver goods.
After researching on the existing automatic delivery products in the market, we found that the existing products in the market allow the unmaned delivery for users and provide a standard service such as giving picking up time by computation. For the existing products, the automatic car is a tool for replacing human being. However, in tthe service they provide, the consideration of users is excluded.
An express service system that utilises autonomous driving technology as a new solution to the last-mile package delivery problem, which also provides flexible grocery shopping/delivery around the neighborhood. It seamlessly integrates two services into one system so all parties involved can benefit: users, express companies, and grocery suppliers.
The existing meaning of delivery service: Delivery is a task of the courier. I can get the express within an estimated time period.
The innovation meaning of Deli: Delivery is a service for individual. I can get what I want at any time.
After we solidate the needs into actual app functions, we ask four users to make the functions card into groups. As the result, user group these functions card into three parts: package, shopping and account.
Then we have generated the hierarchy of the app, defined the pages, listed fucntions on each page.
Based on the app flow, the wireframes 1.0 has been generated.
1. Minimized shopping cart:
On the shopping page, users do not have a very intuitive user experience of what they have added to the cart.
2.Repetitive navigation:
Shopping function appears twice on the homepage and leads to the same secondary-page.
3. Lack of clear access to my orders:
The three-element nav bar does not announce the clearest hierarchy, thus being confusing to users.
